Blizzard Calls DRM a "Losing Battle"
"If you start talking about DRM and different technologies to try to manage it, it's really a losing battle for us," Pearce said, "because the community is always so much larger, and the number of people out there that want to try to counteract that technology, whether it's because they want to pirate the game or just because it's a curiosity for them, is much larger than our development teams."
Pearce's solution is pragmatic, and puts stock in the value of his service. "If we've done our job right and implemented Battle.net in a great way people will want to be connected while they're playing the single player campaign so they can stay connected to their friends on Battle.net and earn the achievements on Battle.net," he said. "The best approach from our perspective is to make sure that you've got a full-featured platform that people want to play on, where their friends are, where the community is." He adds that he wants his teams "focused on content and cool features, not anti-piracy technology."
